By Autodesk & Badgeville
Autodesk, Inc. is a market leader in 3D design, engineering and entertainment software, including AutoCAD®, Autodesk® Revit® and Autodesk 3ds Max®.
Due to the power and complexity of Autodesk's software, a user license can be a significant investment, making software trials a critical component of a customer's purchasing decision. In fact, data showed that prospects were twice as likely to purchase Autodesk products if they had used the software at least three times during a 30-day trial period.
If Autodesk could somehow increase usage during the trial period, they knew they could convert more users into paying customers. Leveraging The Behavior Platform by Badgeville, Autodesk built powerful Game Mechanics into Undiscovered Territory, a new software experience for trial users of Autodesk 3ds Max. Autodesk wanted to give their potential customers a guided, more engaging experience that rewarded them for experiencing the benefits and key differentiators 3ds Max.
Utilizing Badgeville's Behavior Engine admin console, Autodesk identified and configured the key behaviors it wanted to drive with smart gamification elements. For example, Autodesk designed a series of Missions to guide users through the various features of 3ds Max.
"Players" are rewarded with points and achievement badges for completing missions or specific behaviors. They can also share their achievements on Facebook and Twitter to earn additional points.
By incorporating Badgeville's Game Mechanics into their 3ds Max tutorial, Autodesk was able to turn their 30-day trial into an engaging and fun experience, which consequently drove the following lift:
** 10% more trial downloads
** 40% increase in trial usage
June 2012 to Present
Overall Rating: (4 votes)
Reviewed April 11, 2013 by rosieReport Inappropriate Review
Reviewed December 30, 2012 by james
I think offering a 30 day trial is definitely a big plus when trying to sell a product. It gives a customer a chance to try it. So many great options with it. trash compactorReport Inappropriate Review
Reviewed November 1, 2012 by Paul D
Communicating and engaging with potential customers during a trial is key. It works for my purchases! If gaming can get people to spend endless hours on useless activities, image what would happen if there's a value at the end of it. Good job Autodesk aReport Inappropriate Review