View Larger ImageSpreading the Word of the 2011 IBM Impact Conference 
By IBM Corporation
In a tough business climate, the Web and Social Media team for IBM WebSphere software leveraged social media more intelligently and aggressively than ever before to drive registrations and extend/enhance the value of attending the brand's major conference, Impact 2011. The team delivered on its business goals by spreading the news about the conference through the most effective avenues: attendees and fans. We influenced the influencers - the social media superstars, who each boast a vast reach - to spread the word on our behalf. We armed IBMers and Business Partners to effectively engage in Impact conversations. During the event, we inspired physical and virtual attendees to spread their enthusiasm with words and images. We enabled people to effectively leverage Twitter and blogs to share the value of Impact. Images ran on Livestream, Flickr and Slideshare. Our web-based Social Media Aggregator captured and promoted all of these activities, fostering even greater participation.
Through thorough planning, the introduction of effective new ideas, and rigorous monitoring and adjustment of our tactics, we built up a collective passion that resulted in an explosion of words and images that spread enthusiasm for the conference. We leveraged the reach of 147,000 followers to spread the word via Twitter. This helped us exceed our registration target by 33%. Applying additional social media and live streaming enabled us to extend the conference itself to more than 8,000 viewers from around the world, effectively doubling our event audience. This represented a 580% year-to-year (yty) increase in Livestream views. Viewer locations totaled 92 countries, up 900% yty. On day 1 of the event, tweet volume increased by 370% yty. Impact 2011 inspired 220+ blog posts. This year, 26% more photos were viewed via Flickr. The Tweet Up enjoyed a 130% yty increase in attendance, and a new Social Media Lounge further enhanced the experience of on-site attendees.
January to date, with many activities culminating/available during the week of the conference (4/10-15/2011)
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Very Innovative
Reviewed October 10, 2011 by Heidi Epley
Very Innovative
Report Inappropriate Review Great!!! Best I've seen this year.
Reviewed October 3, 2011 by Ben Johnson
Great!!! Best I've seen this year.
Report Inappropriate Review Very well executed. Excellent expo!
Reviewed September 29, 2011 by Magali Goirand
Very well executed. Excellent expo!
Report Inappropriate Review Effective, timely, and dare I say,...
Reviewed September 29, 2011 by Koran Dei-Anang
Effective, timely, and dare I say, "impactful"!
Report Inappropriate Review Excellent approach and well executed.
Reviewed September 29, 2011 by CJB
Excellent approach and well executed.
Report Inappropriate Review Groundswell of audience support:...
Reviewed September 28, 2011 by Christelle Colin
Groundswell of audience support: number of tweets, video streams, blog posts, photo views clearly proves the strength of the social media mix. The IBM Impact Conference truly is a physical AND virtual event, all at once.
Report Inappropriate Review Look at how the team contributed...
Reviewed September 22, 2011 by Sach Takayasu
Look at how the team contributed to the business by effectively leveraging Social Media to spread the message about IBM's Impact Conference! Well thought out initiatives, solid execution and extensive collaboration... all delivering an impressive set of
Report Inappropriate Review The team applied best practices...
Reviewed September 22, 2011 by Jennifer D.
The team applied best practices from within and outside IBM to create a progressive approach to social media engagement before, during and after the event.
Report Inappropriate Review The social media initiatives at...
Reviewed September 21, 2011 by Daryl
The social media initiatives at Impact continue to break new ground.
Report Inappropriate Review This was an outstanding conference....
Reviewed September 21, 2011 by C LeVay
This was an outstanding conference. The social media helped me focus on my specific topics of interest
Report Inappropriate Review The IMPACT Conference was an excellent...
Reviewed September 20, 2011 by Tonja Stevens
The IMPACT Conference was an excellent event that brought value through all delivery vehicles to everyone who attended.
Report Inappropriate Review IMPACT was amazing!
Reviewed September 12, 2011 by kritstin anderson
IMPACT was amazing!
Report Inappropriate Review This conference, more than any...
Reviewed August 29, 2011 by T.Rob
This conference, more than any other resource, is where I skill up every year. It is an invaluable professional learning experience!
Report Inappropriate Review There's really no better conference...
Reviewed August 26, 2011 by BP3
There's really no better conference to attend if you're in the IBM ecosystem as a customer or business partner.
Report Inappropriate Review War room , social media, innovation,...
Reviewed August 25, 2011 by Marcelo Gianini Novaes
War room , social media, innovation, great presentations. Who can have it all together? IBM
Report Inappropriate Review In the "war room" of our Impact...
Reviewed August 25, 2011 by Dianne Del Rosso
In the "war room" of our Impact team, some of the most amazing social media conversations and interactions were occurring but more importantly were the tools used to aggregate the metrics on who the influencers were. It was absolutely amazing, thrilling
Report Inappropriate Review A unique element of the social...
Reviewed August 25, 2011 by Travis M. Walker
A unique element of the social media experience at IBM Impact 2011 seems to be the multitude of platforms featured. I imagine this allowed for an extended audience reach due to the ability to interact with the event conversations from so many channels
Report Inappropriate Review The Impact conference leveraged...
Reviewed August 24, 2011 by Cindy Cheng
The Impact conference leveraged a number of social media tools for an integrated execution & optimized results. These tools brought clients, partners, and IBMers together virtually and to facilitate in-person meet-ups and introductions.
Report Inappropriate Review Puts the tools needed for innovation...
Reviewed August 24, 2011 by James Rawstron
Puts the tools needed for innovation into everyone's hands. Cool event!
Report Inappropriate Review An excellent event with great presentations,...
Reviewed August 23, 2011 by Joanne Macdonald
An excellent event with great presentations, learning and interactions. And very well attended.
Report Inappropriate Review There is no doubt this was extremely...
Reviewed August 23, 2011 by Felicity C
There is no doubt this was extremely successful - simply look at the results,...
Report Inappropriate Review Loved the streaming video
Reviewed August 23, 2011 by John Heckeroth
Loved the streaming video
Report Inappropriate Review Nice example of the value
Reviewed August 19, 2011 by Ross
Nice example of the value
Report Inappropriate Review The value of the social media content...
Reviewed August 19, 2011 by Mary F.
The value of the social media content before and during Impact event gets better every year.
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Awesome
FANTASTIC venue and great updates...
Reviewed August 11, 2011 by kathy
FANTASTIC venue and great updates from WebSphere lab and partners. Really learned so much and had some great interactions with everyone.
Report Inappropriate Review We from X-INTEGRATE loved the great...
Reviewed August 10, 2011 by Wolfgang Schmidt
We from X-INTEGRATE loved the great work the IBM social team did! Esp. the on-site inventions like the lounge and the bigger tweet up helped a lot.
Report Inappropriate Review Great social engagement before,...
Reviewed August 8, 2011 by Jodi Schwartz
Great social engagement before, during and after the event that I continue to follow. Excellent conversations and blog posts. Great team!
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Reviewed August 8, 2011 by Erin
I witnessed their work first-hand before, during and after the tradeshow. Phenomenal social media engagement with fresh content, helpful tips, solid branding, value-adds and cusotmer service. Well done!
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Reviewed August 7, 2011 by Nishant
When Social became Real. More important the no's are the real conversations that were driven using SoMe. IMHO the team deserves a standing ovation. All the best.
Report Inappropriate Review Innovation with positive results.
Reviewed August 5, 2011 by Melani Luedtke-Taylor
Innovation with positive results.
Report Inappropriate Review The results are there, outcome...
Reviewed August 5, 2011 by Elisabeth Poigin
The results are there, outcome of best practices refined over the years .
Report Inappropriate Review The results speak for themselves....
Reviewed August 5, 2011 by Shaku Selvakumar
The results speak for themselves. Effective marketing calls for real time content, consistent communication, community investment, leveraging partnerships, influencer engagement, feedback and active monitoring.
Report Inappropriate Review Very innovative!
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Very innovative!
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