View Larger ImageKirkland's Finders Keepers Campaign 
By redpepper
In April 2009, redpepper launched an online community, www.MyKirklands.com, to engage customers of Kirkland's, a leading home d'cor retailer. While the launch was a success, our challenge was to spark two-way conversations and keep community members active on the site. Our solution was to create short-term promotions that intersect with the interests of members in familiar, yet slightly unexpected, ways.
Our 10-day Finders Keepers game was similar to the familiar "I Spy" game with just a little twist. During each day of Finders Keepers, a new item appeared in a room full of Kirkland's merchandise. After viewing the room and a short video, MyKirklands.com members could guess which item in the room was new. Correct guesses were entered into a daily drawing to win the featured item of the day and a sweepstakes to win all of the Kirkland's merchandise displayed in the room. Entrants who shared on Facebook received an additional entry, as well as a mystery coupon that was different each day. Those who entered an incorrect guess could share on Facebook to receive a mystery coupon and a chance to submit another guess to be entered into the daily drawing and grand prize sweepstakes.
In just 10 days, the Finders Keepers promotion attracted 54,287 new MyKirklands.com members and resulted in 11,580 net new emails and 134,109 Facebook shares.
The Finders Keepers promotion increased the number of members registering on MyKirklands.com by four times over the normal rate of member registrations.
The Finders Keepers promotion was successful in meeting all of our objectives and the ROI on the coupons exceeded expectations. The daily mystery coupons drove overall game participation and encouraged repeat players.. The coupon incentive induced entrants to share on Facebook and invite their friends to join MyKirklands.com and play the Finders Keepers game. The redemption rate for the promotional coupons was 3.41% vs. the typical coupon redemption average of 1% to 2%.
This 10-day promotion was so successful that there are already plans to bring the Finders Keepers sweepstakes back to MyKirklands.com every year.
September 21 - September 30, 2010
Add a Review
Overall Rating: |
My Rating:  |
(35 votes)Share this entry:
Reviews
car...
Reviewed February 19, 2013 by Chynna
car insurance qoutes >:-))) accutane online pharmacy :-))) new jersey car insurance hbvslf
Report Inappropriate Review cheap...
Reviewed January 25, 2013 by Marlee
cheap auto insurance 90707 cheap auto insurance 280243 life insurance policy lliny Report Inappropriate Review
car...
Reviewed January 23, 2013 by Nelle
car insurance quotes >:))) cheap car insurance >:-OO life insurance 156907 Report Inappropriate Review
Comparing...
Reviewed January 16, 2013 by Karinthia
Comparing Auto Insurance Quotes =))) cheap car insurance 8-[ permanent life insurance 605722 Report Inappropriate Review
viagra...
Reviewed July 9, 2012 by Cheyenne
viagra mclt MBA online zpejdv life insurance fcio home insurance >:-PPP
Report Inappropriate Review car...
Reviewed May 27, 2012 by Martha
car insurance :-) home insurance %-)
Report Inappropriate Review auto...
Reviewed May 22, 2012 by Mellie
auto insurance %-DD buy levitra :-))
Report Inappropriate Review free...
Reviewed May 21, 2012 by Candy
free car insurance quotes xvtq home owners insurance florida 8]]]
Report Inappropriate Review home...
Reviewed May 2, 2012 by Malinda
home insurance 692535 life insurance rates dhivv
Report Inappropriate Review infinity...
Reviewed April 26, 2012 by Jayhawk
infinity auto insurance aon private health insurance 206
Report Inappropriate Review
Great ideas to get customers invested!!
Reviewed August 19, 2011 by Kat
Great ideas to get customers invested!!
Report Inappropriate Review This is the best, just the best....
Reviewed August 11, 2011 by Matt
This is the best, just the best. Whoever did this deserves lots of cookies!
Report Inappropriate Review
Wow what a unique way to capitalize...
Reviewed August 10, 2011 by Holly Jo
Wow what a unique way to capitalize on the social gaming phenomenon!
Report Inappropriate Review IMPRESSIVE and REAL. Love to learn...
Reviewed August 10, 2011 by LM Calhoun
IMPRESSIVE and REAL. Love to learn about programs like this
Report Inappropriate Review A game that builds over 10 days,...
Reviewed August 8, 2011 by Rachael
A game that builds over 10 days, keeping your audience coming back to uncover the mystery....I call that one successful promotion.
Report Inappropriate Review Creative and successful. Brilliant!
Reviewed August 8, 2011 by Dave
Creative and successful. Brilliant!
Report Inappropriate Review What a successful and fun way to...
Reviewed August 8, 2011 by Caroline
What a successful and fun way to engage with customers!
Report Inappropriate Review Impressive results. Of course,...
Reviewed August 8, 2011 by Nathan
Impressive results. Of course, that's what happens when you create something the audience wants. Well done.
Report Inappropriate Review Creativity with provable benefits!...
Reviewed August 8, 2011 by Jaron
Creativity with provable benefits! The numbers don't lie.
Report Inappropriate Review Smart and Creative.
Reviewed August 8, 2011 by Katie
Smart and Creative.
Report Inappropriate Review Very impressive. Great idea that...
Reviewed August 4, 2011 by Lindsey
Very impressive. Great idea that was well executed and obviously well received!
Report Inappropriate Review Smart strategy and solid execution....
Reviewed August 4, 2011 by Greg
Smart strategy and solid execution.
Report Inappropriate Review