View Larger ImageWhat's the value of Facebook fans? We know! 
By Globalpark AG
Bosch is investing in social media activities on Facebook. The kickoff was planned along an experimental phase, ending in an open ended question. The Bosch management wants to gain insights whether their marketing investments payoff, or not.
In particular following questions came up:
- Who are the Facebook fans?
- Could the target group "apprentices" be reached?
- What is the actual value of Facebook fans in comparison to "conventional" KPIs?
- Can permission be generated for direct marketing campaigns?
Bosch went on a trail searching for answers, together with Globalpark a software specialist for feedback management solutions based in Germany. Therefore an "Insights Community" was setup, which is seamlessly integrated into Bosch's fanpage. Fans are invited to this community to participate in surveys and product tests.
Only 4 weeks after launch Bosch knew precisely that it is worth investing in Facebook and a strategy, based on the results, along realistic objectives was developed.
Bosch's "Insight Community" is integrated into Bosch's Facebook fan page with SINC. SINC is a social media extension as part of Globalpark's online research platform Enterprise Feedback Suite which enables companies to reach the following business goals:
- By matching social media marketing with existing marketing KPI systems, companies gain knowledge on whether their investment in Facebook pays off or not.
- Fans' permission for direct marketing can easily be generated - the individual monetary value is not disclosed by Bosch. (Marketing)
- Direct interaction channel to brand ambassadors and lead users could be realized. (Targeting/Grouping)
- User insights for product innovation could be gained, i.e. "What features should be covered by mobile apps for craftsmen?" (Insights)
- Brands can get a stable idea how to act strategically and decisions are made more easily.
Apr 24th 2011
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I think getting all the facebook...
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I think getting all the facebook fans that you can get is so good. You will be able to benefit from the promotion here. Bedroom Furniture Toronto
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Every insurance company is trying...
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Every insurance company is trying to get your attention with gimmicks and special offers. Are you aware that florida auto insurance quotes vary so much from one company to another?
Report Inappropriate Review Very intelligent way to identify...
Reviewed October 25, 2011 by SM Consultant
Very intelligent way to identify and target your best advocates
Report Inappropriate Review Great approach - clever solution!
Reviewed October 21, 2011 by Alex
Great approach - clever solution!
Report Inappropriate Review Get more information on Social...
Reviewed August 22, 2011 by Insights
Get more information on Social Insight Connect here: http://bit.ly/mP4oEm
Report Inappropriate Review There are 2 Versions of SINC
SINC...
Reviewed August 16, 2011 by @Analyst
There are 2 Versions of SINC SINC Lite and SINC Pro
Report Inappropriate Review The Insight Community with SINC...
Reviewed August 15, 2011 by Juliane
The Insight Community with SINC sounds great, "like"!
Report Inappropriate Review Interesting and promising. Interesting...
Reviewed August 10, 2011 by Karl
Interesting and promising. Interesting target group (professional craftsmen), feels like a mix between b2b and b2c.
Report Inappropriate Review I only can join my previous speakers....
Reviewed August 9, 2011 by Nils
I only can join my previous speakers. Social Insight Connect is really super awesome.
Report Inappropriate Review sounds interesting. keep going
Reviewed August 9, 2011 by Michael
sounds interesting. keep going
Report Inappropriate Review great hypodermic needle approach
Reviewed August 8, 2011 by Borislav
great hypodermic needle approach
Report Inappropriate Review cutting edge of the social media...
Reviewed August 6, 2011 by Gerald
cutting edge of the social media research art
Report Inappropriate Review more like B2C then B2B. Like the...
Reviewed August 5, 2011 by Peter G
more like B2C then B2B. Like the approach though
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I love SINC. "I like"
Reviewed August 5, 2011 by Philipp
I love SINC. "I like"
Report Inappropriate Review Are there different versions of...
Reviewed August 5, 2011 by Analyst
Are there different versions of SINC? Not 100% clear what is possible and what not. But in general this is a great idea!
Report Inappropriate Review Social Insight Connect is awesome!
Reviewed August 4, 2011 by Momo
Social Insight Connect is awesome!
Report Inappropriate Review Schön, schön, ... weiter so!
Reviewed August 4, 2011 by S.B.
Schön, schön, ... weiter so!
Report Inappropriate Review I need Sinc for the Fanpage I run!...
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I need Sinc for the Fanpage I run! Cool stuff ...
Report Inappropriate Review I SINC that SINC is TOP! What do...
Reviewed August 4, 2011 by Boris
I SINC that SINC is TOP! What do you SINC?
Report Inappropriate Review SINC makes the (market research)...
Reviewed August 4, 2011 by Carolin
SINC makes the (market research) world go round!
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"Social Insight Connect" is better than sliced bread!
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Easy to use - amazing functionality- clearly a 5 star product!
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5 shiny stars for \'Social Insight Connect\'
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Reviewed August 4, 2011 by Benjamin Biró
"Social Insight Connect" is awesome!
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