By HCL Technologies
As a part of HCL's commitment to nurture Young Leaders in India, we introduced a programme called "MAD LTD"- a youth leadership initiative to pick out leaders and nurture them for future.
MAD LTD stands for "Make A Difference, Lead The Difference" which implores the youth to make the change they want around them and lead it. HCL used its corporate structure to find the worthy ideas and mentor them to "Lead The Difference", hence ensuring an all rounded development of budding leaders of future.
The primary platform for this initiative was www.madltd.com where an individual needed to come and define the idea around which (s)he wants to make a difference. This platform also enabled people:
To get connected to like minded people on the platform and synergize the efforts.
Find tools to understand how to define the idea, how to be a better leader through a comprehensive EFCS leadership Certification Module.
A constant support from the MADLTD backend team was provided to the community to help them define their ideas better. These interactions happened through Facebook page https://www.facebook.com/madltd ; updates page on www.madltd.com and phone calls/Skype calls for detailed discussions.
We used the support of onground events in colleges to reach out to youth and mass advertising with MTv (a youth channel) to build visibility around MADLTD. http://www.youtube.com/watch?v=4D5H0PgaZiY
MADLTD reached out to more than 100,000 youth across India in a span of only 6 months (Nov 2010 to April 2011). www.madltd.com received 520 premium quality MAD ideas across various spheres of life like- community, business and technology.
All 520 entries underwent a rigorous selection process, the key Leadership team of HCL has helped us select top 15 youth leaders who displayed exceptional leadership skills as well as commitment towards the idea. These 15 exceptional youth leaders contested for the title of "CEO of MADLTD" at the GRAND FINALE
The selection process in itself helped each individual look at their ideas from the point of view of a complete implementable plan and understands clearly about their role and the help they can & should seek from people around them and hence nurture leaders inside them.
370 people (270 EFCS certifications + 100 volunteers of KAP and iCare) have been practicing EFCS principles actively and are Making A Difference on regular basis in their communities showcasing their leadership qualities.
We today have more than 15,000 unique visitors on www.madltd.com and about 2500 active users spending over 6.54 mins of average time on site. Also we have 10,500+ fans on Facebook; 520 students submitted their plan of change on www.madltd.com.
The winner of the contest and the 3 other individuals have taken their ideas to new heights and are setting examples for rest. Please find few details here - http://madltd.com/achievement.html
CNBC coverage http://www.youtube.com/watch?v=EdcJTDwmAdk
MAD Finale AV http://www.youtube.com/watch?v=S6741C2vJgo
Nov 2010 to Present
Overall Rating: (16 votes)
Reviewed April 15, 2013 by char18yfa
I would like to thank you for your nicely written post, its informative and your writing style encouraged me to read it till end. Thanks driving lessons buryReport Inappropriate Review
Reviewed April 11, 2013 by rosieReport Inappropriate Review
Reviewed January 4, 2013 by jack
I think it is so amazing to see how they teach leadership here. So much that the students will benefit so much from this. Shred ItReport Inappropriate Review
Reviewed August 12, 2011 by Abhiram Bangaru(IFA-DFA)
All The Best MAD LTD !!Report Inappropriate Review
Reviewed August 10, 2011 by Sudhanshu Gupta
Amazing, reached 100,000 youth across India in a span of only 6 months, superb !!!!Report Inappropriate Review
Reviewed August 10, 2011 by Anuj
Super platform for youngsters to realize their dream and lead from the front...Report Inappropriate Review
Reviewed August 9, 2011 by Shreya Rathore
Maddest way of revitalizing the power of youthReport Inappropriate Review
Reviewed August 8, 2011 by Shyamli Rathore
Its an excellent way of unleashing the power of your passion.Report Inappropriate Review
Reviewed August 8, 2011 by Hiranya
The response by the Gen-Y to the program is a testimony in itselfReport Inappropriate Review
Reviewed August 5, 2011 by Mukta
Super cool Idea...wonderful resultaReport Inappropriate Review
Reviewed August 5, 2011 by Neetesh Hajela
MAD LTD is doing phenomenal job towards nurturing you leadership.Report Inappropriate Review
Reviewed August 5, 2011 by kavita
wonderful idea of funnelling youth energyReport Inappropriate Review