VH1's Single and Liking It photo contest has been one of the most successful contests hosted by memelabs based on number of submissions, return visits, number of votes and number of comments. The contest ran for a 65 day period and the results were outstanding. The contest theme appealed to the target audience of North American women aged 18 to 34. The prize engaged users to submit photos of them and their friends out on the town - the photo with the most votes won a prize package, which included a trip to New York City.
The goal of the application was to generate buzz prior to the launch of the new VH1 TV program Single Ladies. The custom application was used as a tool to promote the show and engage fans. There was a significant increase in submissions after each show was aired, demonstrating a direct correlation in cross-platform marketing. The white label Facebook application incorporated custom sharing features (post to Wall, post to Friends Wall, share via social networking sites), an interactive heat map, integrated marketing initiatives and leveraged a strong TV viewership which all contributed to the contest's success.
The photo contest generated an overwhelming response of engaged users. The response to the contest theme, content, and prize inevitably resulted in success. The final numbers for the contest are:
- 5,731 submissions
- 7,718 comments
- 76,006 votes
- 51,409 total app installs
April 19 to June 22, 2011.
Overall Rating: (23 votes)
Reviewed April 15, 2013 by aish18ick
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Reviewed April 11, 2013 by rosieReport Inappropriate Review
Reviewed January 4, 2013 by jack
I think there is so much that you can get from the contest that they offer. So much to benefit from it all here. The customer just loves it. Shred ItReport Inappropriate Review
Reviewed August 2, 2011 by Mala
cool campaignReport Inappropriate Review