By DDB Brasil
To reactivate the image of one of the most famous guessing games, we created Cara a Cara in Facebook. The pieces of the game were the users' own avatars and their network of friends.
The game's objective was to guess the friend the opponent had chosen and to do that one
asked yes or no questions. Users could also print friends to play on the Board and, by offering
the buy button we created a new sales channels. We increased the sales in 40% compared to
the same period in 2010 and there were 450,000 players involved.
Restore the game's reputation to the target that uses social networks as a means of
entertainment and in this way increase the game's sales
We turned the board game into a Facebook game, in which every user profile was a piece of
the game. And there was also the possibility of users printing the pieces with their friends'
avatars to play on the boar
More than 450 thousand users in 94 countries played the game during an average of 16
minutes, and there were a total of 2.6 million questions made. There were approximately 90
thousand application invitations sent by friends. There were 5 thousand clicks on the buy
button, which generated an increase of 40% in sales, besides new revenue for the client in
commercialized spaces of online retailers inside the application.
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