View Larger ImageAdobe uses eCairn to discover key influencers outside the Flash community 
By eCairn Inc.
eCairn's unique technology maps virtual social communities (groups of passionate people experts on a topic) and ranks key influencers within a specific community.
eCairn Conversation(TM) was designed as a tool for enabling influencer and community marketing. It relies on social network analysis, a technique to understand the interconnectedness of a group of people. The community explorer allows users to track rankings and map their communities in terms of the relationships between blogs.
The user-friendly interface of eCairn Conversation(TM) makes monitoring virtual social communities highly effective and accurate. By manually selecting sources, eCairn Conversation(TM) cuts down social media noise to focus on conversations that matter. Keywords then enable marketers to dive into the right conversations.
While the tool has been mainly used for monitoring and tracking, the engagement aspect sets eCairn Conversation(TM) apart from other social media monitoring platforms.
Adobe's Community team found an immediate return on investment using eCairn Conversation(TM) Social Targeting technology.
In just several weeks, Adobe's Community team has aggregated 463 highly relevant bloggers, is able to assess individual influence and is now monitoring between 200 and 600 conversations daily that matter to their business.
Using eCairn Conversation(TM) increases Adobe Community team productivity and saves time: "Without Conversation, it would have taken 2 people for at least 6 weeks to find influencers and rate their influence, without really knowing the accuracy of our search and own analysis".
May 2010 to Present
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Report Inappropriate Review eCairn is an amazing solution,...
Reviewed September 26, 2010 by Jean Marie Bonthous
eCairn is an amazing solution, in two regards. On a conceptual level, it makes tremendous sense to start by mapping the tribes and identifying the leading influencers in them, rather than by searching keywords. For millenia human beings have gathered as t
Report Inappropriate Review great for targeting the right influencers
Reviewed September 22, 2010 by stephane lee
great for targeting the right influencers
Report Inappropriate Review eCairn is changing influencer marketing....
Reviewed September 15, 2010 by Chris Chang
eCairn is changing influencer marketing. Exeptionally innovative!
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Reviewed September 14, 2010 by JP Girard
eCairn has the potential to change the landscape of marketing, measuring the pulse of communities in a totally original and powerful way.
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Very good solution
Reviewed September 9, 2010 by GIACOMINI Peter
Very good solution
Report Inappropriate Review Thank you Forrester for identifying...
Reviewed September 8, 2010 by Bernard S.
Thank you Forrester for identifying eCairn as a hot company! Social media is good, influencer marketing is better. As a satisfied customer, we can say that ECairn enables us to get the actionable insights we need rather than pretty (and) useless monitorin
Report Inappropriate Review eCarin is an exceptional, original...
Reviewed September 8, 2010 by Scott Gould
eCarin is an exceptional, original solution, compared to the manu white label products out there. eCarin also does what this article talks about. It doesn't just give data - it gives insight. I trust they get the recognition they deserve!
Report Inappropriate Review I've been a huge supporter of this...
Reviewed September 8, 2010 by Marc Meyer
I've been a huge supporter of this product from day one. I love how it reduces noise to signal. Way ahead of the curve.
Report Inappropriate Review we\'ve been using eCairn for high-level...
Reviewed September 8, 2010 by Laurent François
we\'ve been using eCairn for high-level mapping and online conversations monitoring. It helped us shape a strong rationale of the paths of influence among communities. The high flexibility of the tool is very useful as we can \"test\" diverse scenari duri
Report Inappropriate Review Great solution, I have been using...
Reviewed September 7, 2010 by Marc Dangeard
Great solution, I have been using for many projects now, this is a must-have to identify your audience and engage with the relevant communitu
Report Inappropriate Review This is the only SMM solution out...
Reviewed September 7, 2010 by Hamilton
This is the only SMM solution out there that helps cancel out irrelevant noise. I've looked and I just can find anything better.
Report Inappropriate Review We use it across verticals for...
Reviewed September 6, 2010 by Yann Ropars
We use it across verticals for clients and it's by far the best tool to find out who says what now and in the last 12 months among highly ranked blogs. It provides what matters without all the usual 'monitoring' noise.
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Reviewed September 3, 2010 by Elise Lopez
eCairn is a ahead of the curve with their SMM solution. I think every business should jump on it.
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Reviewed September 1, 2010 by Pooja P.
eCairn helps identify one's online influencers with accuracy
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Reviewed September 1, 2010 by RdM
ecairn conversation is a very forward thinking social media management solution. It's no surprise to me that Adobe has derived great results from its use.
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Reviewed September 1, 2010 by Alexandra ANDRE
ecairn conversation is a very complete software. And this one is very intuitive
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Reviewed September 1, 2010 by andré
ecairn conversation is a very complete software. And this one is very intuitive
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Reviewed August 31, 2010 by CB Whittemore
eCairn Conversation is a marvelously powerful and user friendly tool for mapping and engaging with digital communities. I am not at all surprised that the Adobe Community team found it as effective as they have. Kudos to them for adopting eCairn, and a sp
Report Inappropriate Review A new model for businesses trying...
Reviewed August 31, 2010 by Justin Hicks
A new model for businesses trying to get in on the explosion of social networking...
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Outstanding use of Customer intelligence on social media boom ! new way of doing business and analytics
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Using ecairn improve hugely the way you manage your social work
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