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Engage365: Empowering Event Professionals to Explore Social Media

By Omnipress

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The first question meeting professionals ask when they want to find out about using social media at their conferences and events is, "Where do I get started?" The web is full of tips and tricks for using social media, but the topic really had no home base.

Using its own social media solution, Omnipress created Engage365, a dynamic online community and knowledge center that allows meeting professionals and industry thought leaders to share resources, discuss challenges and make connections — all under the premise of discovering innovative and engaging ways to use social media at events.

The site launched in late 2009 and quickly gained momentum, thanks to the engagement of hand-picked thought leaders and key supporters. The members engage daily via email, Twitter, webinars, archived resources and active discussion areas within the Omnipress platform and beyond. Tags, search engines and an easy interface help users find resources quickly. At a recent face-to-face conference of meeting professionals, Engage365 members clamored to receive Engage365 t-shirts to show off their membership.

In just nine months, Engage365 has grown from a handful of thought leaders to almost 800 members. It has over 14,300 unique visitors, 31,000+ visits and more than 81,000 page views. More than half of traffic comes from referring sites and blogs. Dozens of thought leaders contribute to over a hundred articles which are read and socially shared by hundreds of visitors each week. Members have sent over 800 private messages and posted nearly 500 public comments on 181 topical conversations. Dozens join in or lurk in weekly online Twitter chats at #engage365 on Twitter, and close to 700 people have attended the 30 live webinars. The membership includes the who's who in social media for events, and they energize each other with what's hot and exciting and confronting.

In addition, Engage365 showcases Omnipress' social networking platform built for events. The community brings together Omnipress' best customers and leads: meeting professionals who need educational meeting materials, conference recordings and innovative ways to engage attendees. This allows Omnipress staff to develop relationships with existing and prospective customers and helps the company keep in touch with the challenges and advancements in the meetings industry.

December 2009 to present



Engage365: Empowering Event Professionals to Explore Social Media

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Reviews

Engage365 created a home for likeminded...
Reviewed October 14, 2010 by Samuel J. Smith

Engage365 created a home for likeminded individuals to share ideas and experiences around using social media in face-to-face events. By curating content, facilitating regular discussions on hot topics and creating different opportunities for people to col

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I have been slowly but surely sucked...
Reviewed October 14, 2010 by Adrian Segar

I have been slowly but surely sucked into the friendly vortex of engage365. It's a wonderful resource for high quality content, thought-provoking articles and the active, engaged (!), event professional community.

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A community requires leadership...
Reviewed October 14, 2010 by Midori Connolly

A community requires leadership and vision. The leaders at Omnipress have empowered their community members with knowledge via webinars, weekly chats and great discussions. They\'ve supported community-created ideas with logistical support. They recognize

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Engage365 just promoted one of...
Reviewed October 13, 2010 by Chris U

Engage365 just promoted one of its engaged members to a Community Manager role and (bam!) ... a 100 new members (900+ total). The current buzz is a self-created engage365 book club, more online chats, a jersey journey... and ideas of creating a F2F event.

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Living in Madison, Omnipress hometown,...
Reviewed September 30, 2010 by Wendy Soucie

Living in Madison, Omnipress hometown, it was important not to be swayed by the local company. I have participated in the conversation online in many of the key areas. I was impressed right off by the effortMonipress made before the launch to get the rig

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WOW! What an amazing community....
Reviewed September 16, 2010 by Jenise Fryatt

WOW! What an amazing community. Lots of opportunities to connect and discuss current issues in the events industry AND they post excellent content. I'm a big fan!!

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This brings a community together...
Reviewed September 14, 2010 by Beth Ziesenis

This brings a community together to discuss the latest trends, the newest technologies, the biggest questions. Meeting planners *have* to stay on top of this, but before Engage365, we had no place to go.

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I would give it a 6 star rating...
Reviewed September 8, 2010 by Miss Debbie

I would give it a 6 star rating if I could!

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I am so thankful for Engage365...
Reviewed September 4, 2010 by Ray Hansen

I am so thankful for Engage365 it give event professionals an amazing place to share ideas, content and connect with our peers.

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I like Engage365 because it embodies...
Reviewed August 31, 2010 by Paul

I like Engage365 because it embodies social media in so many ways, numerous people collaborating, varied topics, good energy and an enthusiastic attitude. I really like it. Only improvement I could see is more clear path to the content. Great site!

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Engage365 is as good as it gets,...
Reviewed August 30, 2010 by Richard Klinke

Engage365 is as good as it gets, it has everything you need for online community presence, social media and great blogs. I even love the logo.

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This community has helped me connect...
Reviewed August 30, 2010 by Christopher

This community has helped me connect with a lot of people I would have struggled to meet otherwise. And the content is awesome. So many great contributors!

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The Engage365 community is a great...
Reviewed August 30, 2010 by Tony Veroeven

The Engage365 community is a great cross section of the meeting planning and association industry. It's the "who's who" of forward thinking people with relation to social media and its impact on meetings and events. The blog articles and discussions a

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Forgot to add my rating. It should...
Reviewed August 30, 2010 by Bob

Forgot to add my rating. It should be a 5+ due to all the content that is hosted on the site and shared by the community. Thanks again for sharing!

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I learn something every time I...
Reviewed August 30, 2010 by Sylvia Weise

I learn something every time I visit.

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The energy contained within Engage365...
Reviewed August 30, 2010 by Suzanne Carawan

The energy contained within Engage365 is tangible--they've captured the element that typically eludes most social networks. The resources and Twitter chats are invaluable resources and allow participating members to walk away feeling revitalized and inspi

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The place to learn about social...
Reviewed August 27, 2010 by David Mcknight

The place to learn about social media for events

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I have found Engage365 to contain...
Reviewed August 27, 2010 by Jenna Kellam

I have found Engage365 to contain a wealth of information - a great networking tool too. The weekly twitter chats are a wonderful real-time resource.

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Engage 365 is the place to be!...
Reviewed August 27, 2010 by Erinn

Engage 365 is the place to be! Get your attendees interested and excited in your conference before and after the event. And the support team at Omnipress is kool too ;-)

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This is the place to be if you...
Reviewed August 27, 2010 by Jodi Ray

This is the place to be if you want to engage with thought leaders and enhance your knowledge about maximizing the meeting experience and getting the bang for your buck.

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I'm constantly telling meeting...
Reviewed August 27, 2010 by Sean Lawler

I'm constantly telling meeting professionals to visit this site. It's free, and a great place to learn about social media for events if you're just getting started - or conversely, share your experiences with your peers if you're a social media veteran.

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It is refreshing to find a community...
Reviewed August 27, 2010 by Tom Wagner

It is refreshing to find a community of individuals with a passion to enhance the meeting esperience for all stakeholders without the self promotion!

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You can't beat Engage365 as a source...
Reviewed August 27, 2010 by Vince Reindl

You can't beat Engage365 as a source which provides access to great thought leaders in the arena of social media for events. Whether your a novice, or want to learn about the latest developments, this site can help you find the answers you need.

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