View Larger ImageTurboTax Embraces Customer Reviews for Viral Growth in its Biggest Online Year 
By Intuit, Inc.
At TurboTax, we believe the most powerful recommendation for any product comes from a friend or someone you know. This year, TurboTax took that naturally occurring offline behavior to the web by enabling customers to share their tax filing experience with their Friends, as well as customers looking for reviews on TurboTax.com.
TurboTax Reviews drove the following business results:
- "Friendcasting" is four times more engaging with a 30% higher conversion rate than banner ads
- Sharing on Facebook drove acquisition with a 25% higher new customer mix than online advertising
- Customers posted more than 100,000 unbiased reviews on TurboTax.com
- TurboTax Web units increased by 18% in 2010
January 2010
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