Social Technographics profile tool

Forrester Groundswell Awards: Spreading

SAS Professionals


(4 votes)
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SAS Professionals

By SAS UK
Differentiating oneself in a downturn economy is vital to survival, whether as individuals, teams or organisations. It is essential to improve efficiency and effectiveness, do more with less, and achieve more in less time at a lower cost.

This was the challenge set for SAS UK’s annual user event. We needed a new approach to increase the value, but not the cost of the event while providing customers with a better experience and better value. Out of this challenge, the SAS Professionals Convention was born.

The underlying ‘glue’ was the SAS Professionals social media network. Its aim was not to replace the channels already used to interact with customers, but rather to add a new dimension to existing best practice. It was not “out with the old and in with the new” but “how can we combine the best of both worlds to give our customers the best possible value and experience”.

The resulting event used a blend of social media, live-web training, classroom sessions, live broadcasts and conference presentations to give more than 300 participants a successful three-day experience. At the heart of everything was the social network.

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Cordys Process Factory


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Cordys Process Factory

By Cordys BV
Cordys Process Factory is a platform to build and run business applications (MashApps) on the Web. Users can quickly build process-based applications from scratch or build composite applications by mashing up existing services.

Examples at http://www.theprocessfactory.com/partners/process_factory_google_partner

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Competipedia


(3 votes)
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Competipedia

By Xerox Global Services
Competipedia is a secure, interactive, wiki-based resource for Xerox Employees to find the latest services-based competitive information.

Businesses have long sought to learn about the competition in hopes of differentiating themselves in the eyes of the client. Competipedia became the platform for collecting competitive insights around the globe, combined with the ability to share instantly. Since it is Wiki-based, it allows users to create and edit competitive knowledge at the click of a button.

Xerox relies on the sales force�s knowledge from their daily client interactions and competitive engagements to learn how competitors are positioning themselves, and ultimately how well they deliver against their positioning. The difficulty is finding the most efficient way to get the information from the field to share with � and benefit from � the collective whole. Competipedia gives the Xerox Global Services (XGS) sales force several advantages with which to overcome this challenge.


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Fast Tracking JUNOS Users


(117 votes)
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Fast Tracking JUNOS Users

By Juniper Networks
Juniper Networks technology runs the world’s most demanding global networks – and JUNOS Software is at the heart of these solutions. In 2009, Juniper put its entire online community presence to the test in one of its biggest challenges yet: helping 14,000 new users get certified on JUNOS Software.

Leveraging its historical strength in online support with the J-Net Community, Juniper focused on first expanding its presence into social networks and educating its employees and partners in 2009 – resulting in a vastly improved company framework for spreading messages.

This success laid the groundwork for completely integrated campaign in July 2009 to promote the Juniper Networks Fast Track Program and a special 100%-offer for JUNOS certification exams, which included:

• Announcing the program on an official Twitter feed and retweeting
• Announcing to the J-Net community, Juniper Facebook page, and related groups on LinkedIn
• Creating a new JUNOS playlist on the Juniper YouTube channel
• Launching directed advertising on Facebook and LinkedIn
• Outreach to the blog community and social bookmarking

With online communities as the centerpiece of this approach, Juniper has now reached an unprecedented number of JUNOS users about the Fast Track certification program.


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SAP Collaboration Workspace


(1 vote)
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SAP Collaboration Workspace

By SAP
Collaboration workspace (CW) is SAP's platform for enabling private, group-based collaboration for SAP's customers and partners - it is a unique and natural extension to the public, open-to-all discussions and interactions on SDN and BPX. Features in each private group include blogs, wikis, discussion forums, micro-blogging, document sharing, ratings, tags, and customizable widgets. The platform has grown in its first year to support 28,000 users from 1749 companies, engaged in 3109 private workspaces. Examples of programs using CW include: SAP's Enterprise Services Community, product beta programs, Docupedia (wikipedia for SAP's product documentation), the premier customer network, the sustainability co-innovation forum, the university alliances community, and user group influence councils for SAP's independent, global user groups.

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Partnerpedia


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Partnerpedia

By Partnerpedia
Partnerpedia is an independent online community that enables partner-to-partner networking. It provides technology companies with the tools, information, and platform needed to expand their market and sales through partnering.

Partnerpedia is geared towards helping companies with partner recruitment and partner enablement, in order to increase business.

You can find and recruit partners into your partner program from this growing community based on partner type, vertical, or geographical location. You can also provide your existing employees and partners with one place for communication, collaboration, and information.

Partnerpedia features an Open Community, a free online service for all vendors, partners, and end-user companies in addition to Private Networks, which enables companies to create a privately branded online community for its network of channel and solution partners.

Using Partnerpedia, companies now have a cost-effective way to fully engage all of their partners by providing a forum for partner discovery and networking, and collaboration tools to effectively interact on joint customer solutions.

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MetricStream community By Regalix


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MetricStream community By Regalix

By Regalix
Regalix client - MetricStream -- is a venture-funded regulatory compliance solutions provider operating in the B-to-B arena. Competing in a highly competitive and fragmented marketplace with sales cycles of more than six months was proving to be a challenge for this startup, especially when the competition was some of the large Fortune 100 companies. Enter ComplianceOnline.com - an online portal built with the goal of creating and nurturing long-term leads in a non-invasive environment. ComplianceOnline was built to serve as the premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management. Today, it attracts more than two million visitors annually, 500,000 registered member-base, and is now a strong lead engine for its parent company - MetricStream. Some of the capabilities of this portal include -
- Education and training for the compliance professionals
- Forum for compliance experts to sell their services and products
- Largest compliance-focused search engine on the Internet
- Help community members educate each other



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