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Marriott Rewards(R) Insiders

By Marriott International

With the proliferation of web 2.0 the conversation about Marriott & travel was happening all around the internet, and we wanted to subtly move the conversation into a place where we could listen & learn. The purpose of Marriott Rewards Insiders online community is to invite and facilitate conversation between travelers who share a commonality � our frequent and well-traveled guests, of which there are over 30 million worldwide. We accommodate their desire for a digital lobby where they can share tips, anecdotes and ask questions of fellow road warriors (and their families!). While they could possibly get information from other sites, they can�t be sure of the authenticity or credibility of the information. Through a trusted Marriott community, however, they can share dependable, honest information from people who are just like them.

Engagement: First and foremost the site is designed to enhance our relationship with Marriott�s most loyal and enthusiastic guests � our Marriott Rewards members. We accomplish our goal by providing members a superior online community experience that enables them to connect and support one another within the safe, trustworthy Marriott brand. Providing the ultimate service through both our physical and digital environments ultimately strengthens the relationship between our brands and our guests.

March 2008 to present



Marriott Rewards(R) Insiders

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The Marriot Rewards Insiders community...
Reviewed October 23, 2009 by Bryan Person

The Marriot Rewards Insiders community has been a good one for members. The client is pleased with the results and has expanded the community over time.

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