Wishnut.com 
At Wishnut, people post gift ideas for friends or loved ones and accompany each post with a story as to why the special person deserves the gift. Each week Wishnut buys and sends the gifts that receives the most votes. We call it competitive thoughtfulness.
Some posts are funny, like this one: "For The Guy Who Is Everywhere":
http://www.wishnut.com/gifts.php?id=1854
And some posts are touching. For example, this recent winning idea for a spa day for a wife with cancer:
http://www.wishnut.com/gifts.php?id=1629.
For more about the motivation for the site, see this brief piece I wrote for Ode Magazine:
http://www.odemagazine.com/exchange/8046/wishnut_com_promotes_competitive_thoughtfulness
When a user posts a gift idea, she must provide a link to a site where the gift can be purchased. Such links are automatically turned into affiliate links using a clever service called Skimlinks.
Honestly, we just started this site 6 weeks ago. We haven't turned a profit it. I'm hoping you think the idea is so great that you'll somehow end up looking past this tiny fact.
June 2009 to present.
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Reviewed September 2, 2009 by Geoff Anderson
I'd be more inclined to look past the profit part if there was a solid monetization model. Why not let people bid on buying the gift for the person, anonymous or otherwise and the biggest bidders each week have their “interest” or company highlighted
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