Redfin’s a customer-focused tech savvy real estate brokerage.
Redfin’s forums connect customers with each other so they can ask questions and get advice as they tackle one of the largest and most considered purchases of their lives.
There are other real estate message boards out there, but Redfin’s forums are the only broker-hosted message board. This means they draw a smart, data-driven, DIY crowd with fewer gawkers and more folks embroiled in deals who want to know what to offer or how to negotiate. They also bring much-needed transparency to an industry notorious for hoarding information from its customers. In keeping with Redfin’s no-pressure sales approach, they are ad-free and encourage free opinions and debate. People are free to criticize Redfin, its business and to propose other alternatives.
With over 51,000 posts the Lithium-powered forums are growing; visits have increased 417% year over year.
Redfin’s forums have played a large role in making Redfin known as a customer-focused and transparent real estate brokerage. This is seen in an increase in conversion from website user to brokerage customer; 51% of people who bought a home through Redfin reported that the forums influenced their decision to work with the brokerage. Prior to making a purchase, over 27% of Redfin buyers had posted a question to the forums. A forums user says it best, “it's this openness and transparency that attracts me to Redfin. I believe that is unmatched by any of Redfin’s competitors.”
In addition to its brand building and conversion values Redfin’s forums have had a significant business impact thanks to an increase in word-of-mouth marketing. Today, 40% of people heard of Redfin from a friend and revenue has grown 40% year-over-year while marketing expenses have been reduced by 82%.
July 2007 to present
Overall Rating: (9 votes)
Reviewed September 27, 2009 by Frank Borges LL0SA- Broker FranklyRealty.com
Redfin forums are the envy of the industry. Actually just today I finally got off my lazy a** to set up a forum. It is just silly that all firms don't do this. I guess most firms are scared that their clients will get poached by other agents. Keep up theReport Inappropriate Review
Reviewed September 26, 2009 by Laurie
Site lacks depth...concept is weak...people on forums seem angry...bad customer serviceReport Inappropriate Review
Reviewed September 21, 2009 by D_K
Some knowledgeable folks lurking on the forums in my city. Not all cities have equal participation/quality yet. Will get better as more people discover them. Seems like the same dozen or so always hang around. At least they know what their talking about aReport Inappropriate Review
Reviewed September 20, 2009 by sal
newbies may benefit...limited and only as insightful as realtors are by nature. Lack of moxie is typical...Redfin sells real estate and doesn't offer much else unless one is a brand new green shoot.Report Inappropriate Review
Reviewed September 19, 2009 by tlc
great forums!Report Inappropriate Review
Reviewed September 19, 2009 by lexa
good place to communicate with buyers willing to do their RE related homework .Report Inappropriate Review
Reviewed September 19, 2009 by Beers
Great place to hear about actual experiences. Bad part is that there are a few doomsday preachers that don't want to buy until there's no excuse leftReport Inappropriate Review
Reviewed September 19, 2009 by Janer
The best forum for newbies!Report Inappropriate Review
Reviewed September 18, 2009 by Guinness
I have been using Redfin for a little over a month and really enjoy it. The UI is great and easy to navigate. Simple and not over crowded. The people are very helpful and hope that it will continue to grow so we can share more experiences together.Report Inappropriate Review