Social Technographics profile tool

CA Concierge Service Sites

By CA, Inc.

The interactive sites are hosted by a virtual concierge that assists visitors with easy to access web destinations on specific technology topics or themes – these on-line “solution centers” are an innovative approach to allow customers and prospects to see what CA has to offer. Visitors are encouraged to return the sites to see latest advancements in the topics of their choice including interaction with their peers and colleagues in the industry thereby building a type of community of interest around a relevant technology topic. We launched this program across multiple markets and technology topics simultaneously with our bi-annual product updates and launches. TechWeb helps us drive traffic utilizing the InformationWeek Business Technology Network online sites and targeted search optimization. We also assign a program manager, product marketing and development and support personnel to each site to work with a techweb moderator not only to ensure we have updated relevant material but that our interactions with customers/prospects on the community of interest social networking areas bring real value to them as they explore new ways to solve their IT and business challenges . The solution center sites can be found at:

Application Performance Management Concierge Site
IT Automation Concierge Site
Mainframe 2.0 Concierge Site
Security Management Concierge Site
Service Assurance Concierge Site

We have heard from prospects and customers that these sites are easy to understand, entertaining and most importantly give them relevant 3rd party validated content they might not have had as easily accessible to them. The community provides a forum to discuss their IT needs with others who are dealing with the same business and IT challenges.

We also have an inquiry registration process that enables us to pass prospects that show accelerated interest in our solutions to the proper Account Director quickly helping further enable our sales teams with business intelligence on the things their customers are most interested in.

May 2009 to Present



CA Concierge Service Sites

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Reviews

Terrific!
Reviewed October 23, 2009 by Tracy

Terrific!

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Easy to follow information, what...
Reviewed October 21, 2009 by Barbara

Easy to follow information, what a great idea and concept.

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Too much talk, not enough walk....
Reviewed October 20, 2009 by Alex C

Too much talk, not enough walk. Flashy, but lacks content.

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Very interesting and information...
Reviewed October 19, 2009 by Amy

Very interesting and information way to learn more about CA solutions.

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Would be much better recieved by...
Reviewed October 19, 2009 by Kevin

Would be much better recieved by the customer if it was integrated as a part of ca.com.

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Great!!
Reviewed October 19, 2009 by Amanda

Great!!

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Very helpful!
Reviewed October 19, 2009 by Jamila

Very helpful!

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Excellent technique to virtually...
Reviewed October 19, 2009 by Diana Parks

Excellent technique to virtually educate and promote CA products to customers around the world!

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It's a great tool.
Reviewed October 19, 2009 by Ivete

It's a great tool.

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Very informative and helpful too!
Reviewed October 19, 2009 by Edd Tomlinson

Very informative and helpful too!

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an excellent way ensure their customers...
Reviewed October 19, 2009 by Claire

an excellent way ensure their customers are consistently informed with relevant information

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Very easy to navigate and good...
Reviewed October 9, 2009 by Bernard

Very easy to navigate and good information

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This looks like sucha a fun way...
Reviewed October 2, 2009 by Linette Gomez

This looks like sucha a fun way to educate and excite both internal staff and customers about what CA helps organizations accomplish

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I think these sites are very interactive...
Reviewed September 29, 2009 by Michelle

I think these sites are very interactive and the informationweek content intertwined with the ca communitiy aspect help make the conversation about technology really usable

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