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Fast Tracking JUNOS Users

By Juniper Networks

Juniper Networks technology runs the world’s most demanding global networks – and JUNOS Software is at the heart of these solutions. In 2009, Juniper put its entire online community presence to the test in one of its biggest challenges yet: helping 14,000 new users get certified on JUNOS Software.

Leveraging its historical strength in online support with the J-Net Community, Juniper focused on first expanding its presence into social networks and educating its employees and partners in 2009 – resulting in a vastly improved company framework for spreading messages.

This success laid the groundwork for completely integrated campaign in July 2009 to promote the Juniper Networks Fast Track Program and a special 100%-offer for JUNOS certification exams, which included:

• Announcing the program on an official Twitter feed and retweeting
• Announcing to the J-Net community, Juniper Facebook page, and related groups on LinkedIn
• Creating a new JUNOS playlist on the Juniper YouTube channel
• Launching directed advertising on Facebook and LinkedIn
• Outreach to the blog community and social bookmarking

With online communities as the centerpiece of this approach, Juniper has now reached an unprecedented number of JUNOS users about the Fast Track certification program.

These community engagements helped spread Juniper Networks message about JUNOS certifications and yielded significant increases in awareness of the Fast Track certification program and traffic to the new Fast Track portal where users begin the JUNOS certification process.

• Visitors to the new Fast Track portal ramped from zero to 20,000+ per week since launch
• Facebook delivered 7.5M ad impressions with a CTR of .03%
• Nearly 800 visits to the Fast Track site directly from one blog post

As another direct result, Juniper’s online communities have seen continued growth in 2009, with JUNOS users being one of the strongest and most active groups:

• J-Net community: nearly 8,000 registered users up from 4,000 in 2008
• Twitter: over 1,000 followers on the official feed since launching in February 2009
• Facebook: over 1,200 fans since launching on April 2009
• YouTube channel: nearly 7000 channel views since 2008
• LinkedIn JUNOS Professionals: over 1,300 members

The ultimate result: JUNOS certifications earned have increased from approximately 150 per week to more than 1,000 per week by the end of August, a 560% increase. With these dramatic increases, Juniper is well on track to achieve its 2009 business goal of welcoming 14,000 new user to the JUNOS certified family.

November 2007 to Present



Fast Tracking JUNOS Users

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Reviews

Great program to earn free of cost...
Reviewed October 6, 2009 by Jauhar

Great program to earn free of cost few great certification and like to see more certifications...

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Awesome program to help network...
Reviewed October 5, 2009 by jtrackguy

Awesome program to help network engineers to earn the certificate @free of cost and expand JUNOS awareness

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Innovative idea!!
Reviewed October 5, 2009 by Ramana

Innovative idea!!

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incredible idea
Reviewed October 5, 2009 by lucky

incredible idea

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That's a great idea
Reviewed October 5, 2009 by Axel

That's a great idea

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That's a great program! Free of...
Reviewed October 4, 2009 by MP

That's a great program! Free of charge for the first certification!

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Operation team loves JUNOS since...
Reviewed October 4, 2009 by Pilotto

Operation team loves JUNOS since they can go sleep knowing that cell phone will not ring during the night!

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Fantastic
Reviewed October 2, 2009 by JUNOS User

Fantastic

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Juniper has one of the best thing...
Reviewed October 2, 2009 by Olof

Juniper has one of the best thing for us networkers - JUNOS! Good work!

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Heard that Juniper withdraw the...
Reviewed October 1, 2009 by JUNOS Fan

Heard that Juniper withdraw the 100 % offer to 50 % ?

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Reach out that really works. I...
Reviewed September 29, 2009 by Yuri

Reach out that really works. I work for Gold Cisco partner and can say that juniper is much more creative and personal in their marketing approach. As you may imagine at work I am surrounded by all things Cisco. If it weren't the FastTrack program I s

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JunOS unified OS is a marketing...
Reviewed September 29, 2009 by NSpir

JunOS unified OS is a marketing message only !!

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We need more outreach of Juniper...
Reviewed September 28, 2009 by Arjuna Rao

We need more outreach of Juniper to 3rd world countries like India... Improve documentation on the web like Cisco...Increase the product portfolio of Juniper to low margin products like DSL modems...

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the info you need is right here...
Reviewed September 28, 2009 by mneel8

the info you need is right here - all about Junos

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Great job of spreading the word
Reviewed September 28, 2009 by Great Initiative

Great job of spreading the word

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Great job in putting out all the...
Reviewed September 28, 2009 by P@BL()

Great job in putting out all the great information on JUNOS. Let's take over the world!

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kudos to juniper for this great...
Reviewed September 25, 2009 by sethuraman

kudos to juniper for this great initiative

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Very impressive uptick in certifications...
Reviewed September 25, 2009 by chrish

Very impressive uptick in certifications per week and helping the masses understand and utilize the power of JUNOS in todays demanding networks!

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Innovative and Smart Execution
Reviewed September 25, 2009 by Chandrashekhar S

Innovative and Smart Execution

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Great information on how Juniper...
Reviewed September 24, 2009 by Pam

Great information on how Juniper is using technology to reach the masses.

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Most Excellent!!
Reviewed September 24, 2009 by MDRanger

Most Excellent!!

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I'm a huge FAN
Reviewed September 24, 2009 by Junos User

I'm a huge FAN

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Good to see !
Reviewed September 24, 2009 by Dan

Good to see !

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Interesting
Reviewed September 24, 2009 by Shyam

Interesting

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Juniper rocks
Reviewed September 23, 2009 by Dinesh

Juniper rocks

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Juniper...Rocking the Industry
Reviewed September 23, 2009 by Ray

Juniper...Rocking the Industry

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super ....juniper rocks..
Reviewed September 23, 2009 by karthik subraveti

super ....juniper rocks..

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This program has had remarkable...
Reviewed September 23, 2009 by MrD

This program has had remarkable outreach success - direct and measurable positive impact on business goals

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Best in the Industry, Juniper totally...
Reviewed September 23, 2009 by Darpan Gogia

Best in the Industry, Juniper totally rocks

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What a successful program this...
Reviewed September 23, 2009 by Susan

What a successful program this has proved to be!

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Tremendous effort in certifications
Reviewed September 23, 2009 by Sivakumar

Tremendous effort in certifications

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This is tremendous effort!
Reviewed September 23, 2009 by Sivakumar

This is tremendous effort!

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Excellent program!
Reviewed September 23, 2009 by Dave Barnes

Excellent program!

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I got my JNCIA via Fasttrack !...
Reviewed September 23, 2009 by Clarke

I got my JNCIA via Fasttrack ! Thank you Juniper

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wonderful effort
Reviewed September 23, 2009 by Shaan

wonderful effort

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This is great!
Reviewed September 23, 2009 by Timmy Shum

This is great!

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This is great!
Reviewed September 23, 2009 by Timmy Shum

This is great!

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I received my JNCA cert thru fasttrack.....
Reviewed September 23, 2009 by just a JNCA guy

I received my JNCA cert thru fasttrack.. Thanks Juniper

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great work !
Reviewed September 22, 2009 by Indian

great work !

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Good job, Juniper .. We wish you...
Reviewed September 22, 2009 by Senthil Narayanan

Good job, Juniper .. We wish you gave us JUNOS simulators also officially, it will really give a gr8 push to the Juniper certification drive.. Heard of Olive? ;) There are 100s of IOS simulators in the market which actually drives CCNAs ( Cisco) certifica

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Very reliable network Solutions...
Reviewed September 22, 2009 by Ahmed

Very reliable network Solutions Company

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Great going Juniper
Reviewed September 22, 2009 by Richard

Great going Juniper

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good to know !
Reviewed September 22, 2009 by Chetan Singh

good to know !

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Follow @Juniper_World , Your Unofficial...
Reviewed September 22, 2009 by Juniper World

Follow @Juniper_World , Your Unofficial source of information and news about Networking industry and Juniper Networks , the leader in high-performance networking

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Follow @junipernetworks @JUNOSJeff...
Reviewed September 21, 2009 by Twitter user

Follow @junipernetworks @JUNOSJeff @Juniper_World @JNETCommunity @SocialTIS @tinucherian @GlobalFlaherty @junosninja @JuniperEngineer for twitter updates on juniper networks

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Juniper rocks !
Reviewed September 21, 2009 by James

Juniper rocks !

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Juniper has amazed me with their...
Reviewed September 20, 2009 by Matt Reath (mpreath)

Juniper has amazed me with their willingness to get involved in the different social media sites. I've had very helpful conversations on Twitter with various Juniper employees. Most excellent!

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Nothing less than perfect !
Reviewed September 20, 2009 by Steve

Nothing less than perfect !

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Perfect
Reviewed September 19, 2009 by Axel

Perfect

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Well done Juniper
Reviewed September 19, 2009 by James M

Well done Juniper

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Good work Juniper Networks
Reviewed September 19, 2009 by Frank

Good work Juniper Networks

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Wishing Juniper all the best !
Reviewed September 18, 2009 by John Chambers

Wishing Juniper all the best !

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All the best Juniper !
Reviewed September 18, 2009 by Tinucherian

All the best Juniper !

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Juniper Rocks !
Reviewed September 18, 2009 by Tinucherian

Juniper Rocks !

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Reviewed September 18, 2009 by Sachin Sharma

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Reviewed September 17, 2009 by Suzanne Peters

Impressive program -- creative, ambitious, well executed and an ultimate success. Kudos for JUNOS!

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This is really gr8 move by Juniper......
Reviewed September 17, 2009 by Crag King

This is really gr8 move by Juniper... Good work !

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Great program with fantastic results!...
Reviewed September 17, 2009 by amktgdesign

Great program with fantastic results! Kudos Juniper!

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my next certification is JNCIA
Reviewed September 16, 2009 by Saurabh

my next certification is JNCIA

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East or West, Juniper is the best...
Reviewed September 16, 2009 by Satyanarayan

East or West, Juniper is the best !

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Perfect ...
Reviewed September 16, 2009 by Axel

Perfect ...

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Well done Juniper!
Reviewed September 16, 2009 by Juniper Rocks !

Well done Juniper!

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I have always thought CCNA to CCIE...
Reviewed September 15, 2009 by CCNA Man

I have always thought CCNA to CCIE was the only certification path for a networking career... Time to think again... Let me utilize this opportunity to start with JNCIA now... JNCIE in another 2 years ? Thanq Juniper !

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Juniper Rocks ! Juniper Rocks !...
Reviewed September 15, 2009 by Juniperite

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Reviewed September 14, 2009 by antonios2 from United States

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I fear Juniper will overtake us...
Reviewed September 14, 2009 by Cisco Systems

I fear Juniper will overtake us soon. ;) Their products are damn good...

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This is the way to network people
Reviewed September 14, 2009 by Renee Murphy

This is the way to network people

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This is the Best right here. No...
Reviewed September 14, 2009 by Mark

This is the Best right here. No Joke.

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This was the best for me. Thank...
Reviewed September 14, 2009 by Marybeth

This was the best for me. Thank You.

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the bomb
Reviewed September 14, 2009 by Onaisa Khan

the bomb

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I am very impressed.
Reviewed September 14, 2009 by Thomas Long

I am very impressed.

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Incredible, a MUST
Reviewed September 14, 2009 by Jorge

Incredible, a MUST

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the BEST EVER
Reviewed September 14, 2009 by Sarah Luzuriaga

the BEST EVER

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Juniper Networks is the best Networking...
Reviewed September 14, 2009 by Mack

Juniper Networks is the best Networking company there is!

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Juniper the best in networking...
Reviewed September 14, 2009 by Madhuri

Juniper the best in networking field.

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Juniper is the future of Networking...
Reviewed September 14, 2009 by CReddy

Juniper is the future of Networking as it is delivers efficient and reliable products

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Juniper is best
Reviewed September 14, 2009 by Vinay

Juniper is best

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No wonder if JNCIA certs will beat...
Reviewed September 14, 2009 by I_Want_To_Work_for_Juniper_Networks

No wonder if JNCIA certs will beat CCNA soon with this .... Juniper Rocks !

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Juniper is BEST
Reviewed September 14, 2009 by CA

Juniper is BEST

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Juniper and JUNOS ---- the best
Reviewed September 14, 2009 by JunOS fan

Juniper and JUNOS ---- the best

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Hey, Congratulations!!, and keep...
Reviewed September 13, 2009 by DANIEL RODRIGUEZ

Hey, Congratulations!!, and keep in mind that you have followers all over the world. Best Regards from Colombia!!!

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Juniper Networks is the best company...
Reviewed September 13, 2009 by Tinucherian

Juniper Networks is the best company in the networking industry. No wonder it comes with lots of good intiatives like this..Juniper Rocks!

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Can we use Twitter for educational...
Reviewed September 10, 2009 by pino from Yugoslavia

Can we use Twitter for educational activities?

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The Company Juniper Networks is...
Reviewed September 9, 2009 by This is too good

The Company Juniper Networks is also too good.

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Social Media is more popular now...Thanks...
Reviewed September 7, 2009 by Osama Dogorshom

Social Media is more popular now...Thanks to Juiper

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Juniper Rocks!!
Reviewed September 7, 2009 by Preeti

Juniper Rocks!!

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Wow! Its imposible... I'm realy...
Reviewed September 7, 2009 by Clothing from USA

Wow! Its imposible... I'm realy shocked :/

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I have increased my knowledge of...
Reviewed September 6, 2009 by Chema R. B.

I have increased my knowledge of networks, and I have certified thanks to this programs.

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Juniper is taking Social Media...
Reviewed September 4, 2009 by Travis Taylor

Juniper is taking Social Media to the next level with utilizing all components available.

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Juniper is the future of Networking,...
Reviewed September 3, 2009 by Dev

Juniper is the future of Networking, the fast track certification is defnitely a good opportunity for learning the products.

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Juniper knows how to do social...
Reviewed September 3, 2009 by Tammy

Juniper knows how to do social media the right way!

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J-Net community is a great place...
Reviewed September 3, 2009 by Sergio

J-Net community is a great place to hang out and learn from other engineers. A lot of smart people hang out in the forums and my questions are always answered. Mods, admins and expert users are all friendly and helpful. Those vlog videos are pretty cool t

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Truly transforming - JUNOS beats...
Reviewed September 3, 2009 by Susan Lane

Truly transforming - JUNOS beats them all!

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juniper is the best ....i love...
Reviewed September 3, 2009 by samha

juniper is the best ....i love juniper

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Juniper is the best .... I love...
Reviewed September 3, 2009 by Samha

Juniper is the best .... I love juniper

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Awesome -- Juniper Rocks !!!
Reviewed September 3, 2009 by Dikesh

Awesome -- Juniper Rocks !!!

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Great Program
Reviewed September 3, 2009 by Dinesh

Great Program

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Five Star Rating! The foundation...
Reviewed September 3, 2009 by SocialTIS

Five Star Rating! The foundation is sound, and the results clearly prove it is effective.

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Great program and way to show how...
Reviewed September 3, 2009 by Juls

Great program and way to show how spreading the word with Social Media works!

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good program
Reviewed September 3, 2009 by maria

good program

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Juniper rocks !!!
Reviewed September 3, 2009 by neil

Juniper rocks !!!

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Great stuff!!
Reviewed September 3, 2009 by Doug

Great stuff!!

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Great design and implementation.
Reviewed September 3, 2009 by Simon Downham

Great design and implementation.

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If I could make the rating system...
Reviewed September 3, 2009 by Sarah Wright

If I could make the rating system work, I'd give it 5 stars :-)

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Good example of how to use the...
Reviewed September 3, 2009 by Gijs

Good example of how to use the power of social networks - Juniper gets it!

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Awesome initiative from Juniper...
Reviewed September 3, 2009 by Tinucherian

Awesome initiative from Juniper Networks. Two thumbs up..

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This program is like a catalyst...
Reviewed September 3, 2009 by anshuman shahi

This program is like a catalyst to the inevitable - JUNOS: the default OS for all networks.

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Best one
Reviewed September 3, 2009 by kevinJ

Best one

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good option
Reviewed September 3, 2009 by hs

good option

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good option
Reviewed September 3, 2009 by hs

good option

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This is a very good option
Reviewed September 3, 2009 by Haneef

This is a very good option

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This is a very good option
Reviewed September 3, 2009 by Haneef

This is a very good option

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Fast Track is great program where...
Reviewed September 2, 2009 by Loosethreads1

Fast Track is great program where you can get a 100% discount voucher to get JUNOS certified for free. Couldn't be easier!

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