View Larger ImageThe Atkin's Community 
A focus on health, nutrition, and education are the cornerstones of the Atkins healthy lifestyle program – and the company has long understood the importance of a supportive community in helping people with their weight loss goals. Atkins wanted to do more to engage customers with the Atkins brand, as well as increase sales of its nutritional products, so they teamed with Powered, Inc. to launch a highly-interactive community for Atkins that would encourage more interaction between members, create an open dialogue with nutrition experts, and help consumers find the right nutrition products to help them meet their weight-loss needs.
Built on the Powered Social Marketing Platform, The Atkins Community uses a powerful combination of user-generated and professionally-produced content as a catalyst for community, to allow Atkins to meet measurable business goals. And the community also serves the wider goal of helping members get the most out of their Atkins experience to better reach their weight loss goals with three distinct components:
Ask&Answer: Pose questions to other members or to a licensed nutritionist to get answers about the Atkins healthy lifestyle program; share stories, insights and tips with community members in online forums; take interactive polls; browse user profiles in the member directory.
Rate & Review: Browse, rate and review dozens of Atkins nutritional products; learn more about products that can help you reach your weight loss goals.
Read & Learn: Sign up for a free online course to learn more about the Atkins Nutritional Approach; read science-based articles and research to find out more about healthy lifestyle choices; read and interact with the "Nutritionist Blog".
Atkins is achieving impressive results with The Atkins Community. Primary business goals for 2009 are: 1) Retention, 2) Acquisition, 3) Education: Promote the Simplicity of the Diet, and also Help Members Transition Though Phases of the Diet
With the principal goal of building an engaged member community and boosting brand loyalty, Atkins has over 315,000 registered community members who are deriving great value from being part of The Atkins Community, with 30% of members visiting the site regularly. Some 85% of members who participated in an educational course at The Atkins Learning Center reported that they would refer a friend to the site, and 89% would enroll in another course.
1) Retention: The Atkins learning center was created in 2004. Since 2004, 46% of registered members from 2004-2008 have returned to the community in 2009. A recent metric for June 2009 reported that 54% of unique visitors to the Atkins Community that month were return visitors. The community is giving members a reason to come back month-over-month.
2). Acquisition: 2009 acquisition objectives are surpassing expectations, with the community consistently increasing the year-to-date member base by 16% each month.
3). Education: Atkin's community members have access to courses, forums and interactive tools that are continually updated to help them continually increase their knowledge of health and nutrition. Content is updated on an ongoing basis. Forums allow members to talk to other members, ask questions and share valuable tips with the community; a nutritionist and moderator answer questions of the community; and, a full-time Atkin's nutritionist blogs.
2004 to present
