View Larger ImageAdobe Acrobat Ideas 
By Brightidea
Adobe Acrobat Ideas is a new site for Acrobat.com users to share their voice, opinions and ideas about the services and features on Acrobat.com. Since the beginning of 2009, more than five million users have signed up for Acrobat.com. Powered by Brightidea.com's WebStorm 5.0 technology, Adobe Acrobat's rapidly growing customer base can easily post ideas for Acrobat.com features, vote on other people's ideas, and submit comments and feedback. The best and brightest ideas from the community can then be used in future improvements and updates to Acrobat.com.
Acrobat.com is a set of online services - file sharing and storage, PDF converter, online word processor, and web conferencing - that take advantage of PDF, Adobe Flash and Adobe AIR technologies to deliver engaging online experiences that go well beyond traditional office productivity tools.
Since the launch of Acrobat.com as public beta in June 2008, people have been using these services, including Adobe Buzzword and Adobe ConnectNow, to collaborate and communicate in real-time. Now, users have the opportunity to make the Acrobat.com experience even better by sharing their feedback.
The goal was to empower Adobe's customers with a tool that allows them to personalize and rejuvenate the Adobe brand. In just a few months, over half a million visitors from 175 countries have contributed on average 400 ideas each month. By listening to this self-sustain community and ongoing conversation with customers the company is able to prioritize product updates and feature improvements more efficiently. This process of "customer co-creation" increases user loyalty and provides Acrobat.com with early market validation for a new business concept.
Tatiana Meija, Marketing Manager at Acrobat.com notes, "We recently launched the Acrobat.com Ideas site using Brightidea's WebStorm technology. The site allows us to have an open conversation with users about ideas they have for our product, features they need and improvements they would like to see. It's a rich conversation with users voting, asking questions and building on each other's ideas. This community brings the customer voice into our product development process and marketing efforts."
To learn more about Adobe's community initiatives, please visit: http://www.adobe.com/communities/
http://ideas.acrobat.com
March 23, 2009 to present
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Reviews
adobe is taking customer engagement...
Reviewed September 24, 2009 by Margaret
adobe is taking customer engagement to another level.
Report Inappropriate Review Fantastic site. Makes it so easy...
Reviewed September 21, 2009 by Chuck
Fantastic site. Makes it so easy to connect with Adobe and get some good ideas voted up to the top.
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Its a useful site.
Reviewed September 15, 2009 by Mark
Its a useful site.
Report Inappropriate Review Win-win for Adobe and their Customers!
Reviewed September 11, 2009 by SM
Win-win for Adobe and their Customers!
Report Inappropriate Review Love acrobat.com and love this....
Reviewed September 11, 2009 by Sherry
Love acrobat.com and love this.
Report Inappropriate Review great tool! so easy to use and...
Reviewed September 8, 2009 by Anthony M
great tool! so easy to use and so effective!!
Report Inappropriate Review This is great platform use for...
Reviewed September 7, 2009 by Deepak Nagar
This is great platform use for involving customers into product development
Report Inappropriate Review Sparks new and interesting ideas...
Reviewed September 5, 2009 by Linda V
Sparks new and interesting ideas for my company
Report Inappropriate Review A great story of open innovation...
Reviewed September 5, 2009 by Laszlo Gyorffy
A great story of open innovation --- great tool producing great results!
Report Inappropriate Review This is a great Innovation by...
Reviewed September 4, 2009 by Sri
This is a great Innovation by involving customers and thereby developing the product implementing the ideas gathered.
Report Inappropriate Review Really cool strategy! What a great...
Reviewed September 4, 2009 by Lillian
Really cool strategy! What a great way to keep users engaged to the product.
Report Inappropriate Review Finally a technology that is so...
Reviewed September 4, 2009 by MM
Finally a technology that is so easy to use & capable of attracting large audience..
Report Inappropriate Review love it, want to see it twice more.....
Reviewed September 4, 2009 by jae one
love it, want to see it twice more..
Report Inappropriate Review Latest Technologies has been used…Fast...
Reviewed September 4, 2009 by Hetal
Latest Technologies has been used…Fast and Furious Innovation
Report Inappropriate Review Great way to involve customers...
Reviewed September 4, 2009 by Stefanie
Great way to involve customers into product development and create rich conversations with them!
Report Inappropriate Review most innovative technology I've...
Reviewed September 4, 2009 by cutter
most innovative technology I've seen in awhile
Report Inappropriate Review Incredible technology...
Reviewed September 3, 2009 by Joe
Incredible technology...
Report Inappropriate Review Terrific - easy way to get my ideas...
Reviewed September 3, 2009 by Robin Steel
Terrific - easy way to get my ideas to Adobe.
Report Inappropriate Review Great way to keep the dialog going
Reviewed September 3, 2009 by LU
Great way to keep the dialog going
Report Inappropriate Review Keeping in touch with a user community...
Reviewed September 3, 2009 by Michael
Keeping in touch with a user community is vital for online service offerings. Having this portal open to provide input to features is a great way Adobe taps the community. I sure hope they extend this approach to their other services.
Report Inappropriate Review I like being able to contribute...
Reviewed September 3, 2009 by AcroUser
I like being able to contribute something I use.
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Cool way to contribute ideas and...
Reviewed September 3, 2009 by Linda
Cool way to contribute ideas and influence direction of Acrobat.com
Report Inappropriate Review The design and functionality is...
Reviewed September 3, 2009 by Marie
The design and functionality is really sleek. For avid acrobat users, this is amazing.
Report Inappropriate Review I found it very interesting & easy...
Reviewed September 2, 2009 by Molly
I found it very interesting & easy to use.
Report Inappropriate Review Adobe's site is very useful. I...
Reviewed September 2, 2009 by BDW
Adobe's site is very useful. I was able to easily submit ideas.
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