View Larger Image

FiLife: Using web and viral technology to create the most robust "community" finance website of its kind

By FiLife

FiLife is where people go to get their personal finances in shape. FiLife’s how-to-guides, tools, network of experts and active community members can help you better understand your financial issues and empower you to take action. FiLife fosters and promotes the most robust personal finance community on the Web.

Through a unique Facebook integration, FiLife’s interactive “Stacker” polls allow users to compare and share information with friends and family. For example, almost 20% of respondents expect to push retirement off until they are in their mid-seventies or older.

The questions posed are as diverse as users’ interests:
• What is a fair price to pay a babysitter?
• When will the Dow Jones Industrial Average get back to 10,000?
• How much of your monthly income is going to pay off student loans?

The Stacker also fosters community engagement via commenting.

More than 750 Stacker polls have been created in just a few months, generating almost half a million page views.

FiLife’s success is based on the recognition that financial decisions are increasingly social. As a result, FiLife has become the 5th ranked site for financial information and advice (ComScore, July 2009). FiLife saw a 100% increase in U.S. traffic during the month of July, generating 2.5 million monthly uniques.

FiLife not only publishes expert advice and original content, but also allows users to use peer-to-peer crowd sourcing technologies such as Stacker polls, and the Questions and Answers tool to tap into our growing community for advice. FiLife makes users smarter about their financial health and gives them an opportunity to help others achieve the same results.

April 2009

Add a Review

My Rating:
*Name:
*Comment:
*For security reasons, please enter the number displayed in the image:

Overall Rating: (4 votes)

My Rating:

Add A Review

Share this entry:

---

 

Reviews

So let me get this straight - they...

Reviewed September 3, 2009 by Ms. Lol

So let me get this straight - they have 2.5MM Unique Users ORGANICALLY?? Or did they buy this traffic reflected in the 80%+ bounce rate....Shame on Forrester for not doing their homework.

Report Inappropriate Review

I have really become dependent...

Reviewed September 3, 2009 by Kevin

I have really become dependent on the q&a feature on Filife. Love the fact that I can get lots of help on my financial questions

Report Inappropriate Review

I could not be more enthusiastic...

Reviewed September 2, 2009 by Barclay

I could not be more enthusiastic about FiLife. It's so exciting to see the community grow and to get helpful info about managing my finances!

Report Inappropriate Review

I am a big fan of the Q&A section,...

Reviewed September 2, 2009 by Henry T.

I am a big fan of the Q&A section, having access to folks who know what they are talking about for free is a good thing. Finally, someone understood that the last thing I need to do as part of getting out of debt is pay someone $$$ to "help" me. Seems qui

Report Inappropriate Review