Rules And Guidelines
Here are our rules for 2014:
1. We’re looking for social programs that achieved real business goals, like raising brand awareness, driving more sales, or increasing customers’ lifetime value. If your program only generated likes or shares or comments — if you can’t show that it created business results — then it’s not likely to win.
2. Any program that was live during 2013 is eligible. (If it started before 2013, or has continued beyond 2013, that’s fine too - as long as it was active at some point during 2013.)
3. There is no entry fee; anyone can enter for free.
4. The only way to submit an entry is to use the online form. Include a short description of the program, a short recap of the business results achieved, and the URL or a screenshot or image representing the entry. And then — this is important — include a link to a page somewhere online (on your own site, on your agency’s site, on a blog, anywhere you like) where you go into more detail about your social program and why it deserves recognition. Use that link to give us all the information we need to see that your program was better than the rest — this is your best chance to really impress our panel of judges.
5. The content of all entries becomes on the record and can be quoted in Forrester research and any other Forrester materials. All entry submissions will be posted on the Forrester Groundswell Awards site following review by the moderator, which may take up to 48 hours. Visitors to the Forrester Groundswell Awards site will be able to rate all entries.
6. We'll block entries that we think are inappropriate, including those containing obscenity or copyright violations.
7. Agencies and vendors can submit applications created by their clients, but they are responsible for obtaining the necessary permissions to submit those entries. If you don’t have permission, don’t enter!
8. We'll judge the winners based on proof of accomplishing business or organizational goals, not based on what looks the best or uses the best technology. Innovation and audacity are good, too.
9. There are three divisions this year. Choose your division based on the main participants in your program.
- Business to Consumer: Programs aimed primarily at consumers.
- Business to Business: Programs aimed at business customers.
- Business to Employee: Programs aimed at employees of a company.
10. Choose a category based on the objectives the applications accomplish.
The Business to Consumer and Business to Business awards will each feature three categories:
- Social reach is for those who created brand impact. Did you use social media to reach new audiences with your message? If your social program was designed to create awareness, it was probably an example of social reach marketing. If you focused your efforts on word-of-mouth marketing, paid social advertising, or thought leadership work, it also probably fits into this category.
- Social depth is for those who closed sales. Did you use social media to turn researchers into customers? If your social program was designed to close existing prospects or leads, it was probably an example of social depth marketing. If you focused your efforts on on-site social tools like blogs, ratings and reviews, or communities that help prospects get information from existing customers, it also probably fits into this category.
- Social relationship is for those who built loyalty. Did you use social media to increase the loyalty and lifetime value of your existing customers? If your social program was designed to create repeat business, it was probably an example of social relationship marketing. If you focused your efforts on branded Facebook pages, Twitter accounts, Pinterest pinboards or LinkedIn groups, it also probably fits into this category.
The Business to Employee awards will also feature three categories:
- Employee Collaboration. These programs help employees work better together using collaboration and social technology.
- Employee Empowerment. These programs help employees better serve customers using collaboration and social technology.
- Mobility. These programs improve employee or partner productivity with mobile apps on smartphones or tablets.
11. The entry deadline is 11:59 p.m. Eastern Standard Time on February 28, 2014. We will not extend the deadline, so please plan to have your entry in before the deadline.
12. We may reclassify entries into different divisions or categories. When we move an entry into a different category or division, we do so based on the definitions given above. In all cases where we move entries, we move them into the category in which they are most likely to win.
13. We will award at most one winner in each category, plus finalists if there were other great entries besides the winner. If there are no worthy entries in a category, we won't give an award in that category.
14. Winners will be notified in March 2014. All winners will be featured on Forrester’s blogs. Winners will also be announced publicly at Forrester Events: the B2C and B2B awards will be announced at Forrester’s Marketing Leadership Forum in April 2014, while the B2E awards will be announced at Forrester’s Business Technology Forum in May 2014.
We look forward to seeing your entries. If you have questions these rules don’t answer, email firstname.lastname@example.org.